Privacy Policy

Effective Date: May 6, 2026 Last Updated: May 6, 2026

GPS Counseling Center for Addiction Treatment (‘GPS Counseling Center,’ ‘we,’ ‘us,’ or ‘our’) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit gpscounselingcenter.com (the ‘Site’) or contact us about our services.

We are a substance use disorder treatment provider licensed by the California Department of Health Care Services (License #500031AP). Information you share with us as a patient or prospective patient is protected by additional federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA) and 42 CFR Part 2 (Confidentiality of Substance Use Disorder Patient Records). This Privacy Policy describes our website and general business practices and is separate from our Notice of Privacy Practices, which governs protected health information.

1. Information We Collect

Information you provide to us. When you fill out a contact form, request information, schedule an assessment, or call us, you may provide:

  • Name, email address, phone number, and mailing address
  • Information about your reason for contacting us
  • Insurance information (when you choose to share it for benefits verification)
  • Any other information you voluntarily include in messages or calls

Information collected automatically. When you visit the Site, we and our service providers may automatically collect:

  • IP address, browser type, device identifiers, and operating system
  • Pages viewed, time spent on pages, links clicked, and referring website
  • General geographic location based on IP address
  • Cookie and similar tracking technology data

Information from third parties. We may receive information from analytics providers, advertising partners, and other service providers that help us operate the Site and our business.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide information about our programs and services
  • Schedule assessments, appointments, and admissions
  • Verify insurance benefits when you request it
  • Operate, maintain, and improve the Site
  • Send service-related communications you have requested
  • Comply with legal, regulatory, accreditation, and licensing obligations
  • Protect the rights, property, and safety of GPS Counseling Center, our patients, and others

3. How We Share Your Information

We do not sell your personal information. We do not share or sell information you submit through this website with other treatment providers, marketing companies, or lead-generation networks.

We may share information in these limited circumstances:

  • Service providers who help us operate our website, hosting, email, analytics, and communication systems, under written confidentiality obligations
  • With your written consent, including in the manner required by 42 CFR Part 2 for any patient records
  • Legal and safety reasons, when required by law, court order, or to protect the safety of any person, in accordance with applicable confidentiality rules
  • Business transfers, in the event of a merger, acquisition, or sale of assets, subject to applicable privacy laws

Patient health information is governed by our Notice of Privacy Practices and 42 CFR Part 2, which generally prohibit disclosure of substance use disorder treatment records without your written consent, except in narrowly defined circumstances such as medical emergencies or as otherwise permitted by law.

4. Cookies and Tracking Technologies

The Site uses cookies, pixels, and similar technologies to remember your preferences, measure how the Site is used, and support marketing efforts. You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

We use Google Analytics and may use Google Tag Manager and Google Ads conversion tracking. These services collect information about your use of the Site for analytics and advertising performance. You can learn more or opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

5. Communications and Text Messaging

By submitting your phone number through our website forms or by calling us, you consent to receive communications from GPS Counseling Center related to your inquiry, including phone calls, voicemails, and, where applicable, text messages. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, or opt out of phone calls by telling our staff you do not wish to be contacted. Opting out of marketing communications does not affect communications necessary for your care.

We do not share phone numbers or text messaging consent with third parties or affiliates for their marketing purposes.

6. Your Privacy Rights

California residents. Under the California Consumer Privacy Act (CCPA), as amended by the CPRA, California residents have the right to:

  • Know what personal information we collect, use, and disclose
  • Request a copy of personal information we have collected about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to legal exceptions
  • Opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising as those terms are defined under California law)
  • Limit use of sensitive personal information
  • Be free from retaliation for exercising your rights

To exercise these rights, contact us using the information at the end of this policy. We will verify your identity before responding. Most patient health information is exempt from CCPA because it is governed by HIPAA and 42 CFR Part 2; you may exercise your rights to that information through our Notice of Privacy Practices.

HIPAA and 42 CFR Part 2 rights. As a patient, you have the right to access, amend, and receive an accounting of disclosures of your protected health information, and to request restrictions on its use. These rights are described in our Notice of Privacy Practices, available on request.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. Please do not include sensitive personal or health information in unsecured email or web form messages.

8. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce our agreements, and as required by healthcare records retention laws applicable to substance use disorder treatment providers in California.

9. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided information through the Site, please contact us so we can delete it.

10. Third-Party Links

The Site may link to third-party websites, including social media platforms and accreditation organizations. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any information.

11. Out-of-State and International Visitors

The Site is operated in the United States and intended for residents of California and surrounding areas. If you visit the Site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those of your jurisdiction.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the ‘Last Updated’ date above. Material changes will be posted on this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns about how we handle your information, please contact us:

GPS Counseling Center for Addiction Treatment 1101 Sylvan Ave, Suite C-103 Modesto, CA 95350

Phone: (209) 758-7477 Fax: (866) 875-7351 Website: https://gpscounselingcenter.com/contact-us/

For questions specific to your protected health information or our HIPAA Notice of Privacy Practices, please contact our Privacy Officer at the address or phone number above.

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After Care

GPS Counseling Center for Addiction Treatment, we extend our commitment to our graduates and alumni by offering 42 additional weeks of aftercare.
This program permits weekly drop-in sessions, fostering long-term recovery and stability for our graduates.

Simultaneously, these sessions provide essential guidance and encouragement to new participants embarking on their journey to recovery.

Family Therapy

Family therapy provides education and support so family members of loved ones can better understand the role and impact of substance abuse.

Learning how to support a loved one in treatment and after treatment. Addressing issues such as communication, co-dependency, and recognizing how to set boundaries.

Red line drawing of a generic female user icon on a light beige circular background, symbolizing Individual Therapy and personal growth.

Individual Therapy

Individual Therapy provides an opportunity to develop and modify relapse prevention plans, identify triggers and develop coping skills.

Sessions are designed to support clients as they work on the identification and resolution of alcohol and or substance-related problems.

Exploring personal barriers, behaviors, and or challenges in the way of recovery. Uncovering the underlying roots of substance abuse addiction.

Group Therapy

At GPS Counseling Center for Addiction Treatment Intensive Outpatient Program group therapy is the primary mode of treatment. Group therapy allows participants to step out of the shadows of shame, secrecy, and isolation and develop a level of community among fellow participants.

Participants who take part in group therapy sessions can improve their communication skills and build connections with other people who are also working to recover from addictions.

Group therapy reinforces mindfulness and healthy ways of interacting and relapse prevention. Allowing participants to learn from the experiences and perspectives of other people. Those that are newer to recovery noticeably benefit from those who have been sober longer.